HatDay

HatDay: Your mental load manager in texts

Automating and organizing life's tasks so you can be in the moment, not in the checklist.

Who is this for?

  • Parents overwhelmed by schedules and to-dos.
  • Caregivers coordinating across family members.
  • Busy families sharing logistics between partners.
  • Anyone who needs an assistant that works via text.

How to use HatDay

  1. 1

    Text START to get started

    Send a text to HatDay and we'll guide you through connecting your Google Calendar.

  2. 2

    Start the conversation

    Simply send a text to HatDay. No app needed — just text like you normally would.

  3. 3

    Offload your mental load

    Text screenshots, forward emails, send school flyers, sports schedules, doctor reminders — anything.

  4. 4

    HatDay magic happens

    We read it, add it to your calendar, and set smart reminders so you never miss another "hat" again.

Why HatDay exists

I built HatDay to manage my own family's mental load. After 10 years managing a complex blended family schedule — and now 7 years with my own children — I knew there had to be a better way.

I had been automating my own workflows quietly in the background. When I took a trip to Europe, I brought my husband on as the first "user" so he could manage our home while I was away. The results were immediate — fewer missed tasks, fewer texts from me, and more peace of mind.

We've already helped parents dramatically reduce their mental load during our micro-launch. I'm excited for you to join the beta and experience the relief for yourself.

Don't use Google Calendar?

Join the waitlist for Apple Calendar & Outlook →